Project Description

Create a Fragrance Brief for a new perfume and candle launch for Haus Laboratories by Lady Gaga

Brand Concept & Direction

Haus Labs Holiday Launch called “The Night Collection”

• Consisting of a unisex Marry the Night EDP and a

  Love in the Night Massage Oil Candle

•  Inspired by her edgy, dark, sensual persona with

  a spicy, gourmand twist

• This collection will give homage to her hit single,

  “Marry the Night”